东方论坛—青岛大学学报（社会科学版）

报刊媒体可说是中国现代文学的催生剂,而具有商业气息的海派文学总是经由报刊进入读书市场的。先锋性的同人海派杂志有助于推动新潮,但如不与“流行”结合便难以为继。海派画报的市民文学化以及海派文学杂志的画报化,是海派报刊兼顾通俗流行与品位的行销策略。与海派文化具有同构性的上海小报,其文学以饮食男女为基本主题,在趋新趋美、实用实利、琐屑媚俗之下,也不动声色地给市民们带来新的观念,一定程度增进着都市的文明。

Newspapers, magazines and mass media are the catalyst of modern Chinese literature. The Shanghai style literature, with a rich commercial flavor, goes into the reader's market through newspapers and magazines. Shanghai style pictorials become literature catered to ordinary citizens and shanghai Style literature becomes pictorial-based, which is a kind of sales strategy combining popularity and taste. The Shanghai petty newspapers, similar to Shanghai style culture, are mainly catered to the taste of ordinary people. With its pursuit of newness and beauty, practical and utilitarian considerations, and vulgar interests and pettiness, they also update the ideas of the citizens, promoting the metropolitan civilization in a sense.